As a hypothetical one-stop site for e-business, Oz serves as an online Classified section and more. Services include matching companies through their system of e-experts and providing the means by which these businesses can communicate effectively; ultimately, Oz facilitates the e-relationship.
The logo I designed for Oz reveals their dynamic nature and ability to find the e-diamond in the cyber-rough. The variations which create the virtual identity are employable throughout the Oz site.
These pages from my Oz identity book show some of the iterative process used in creating this mark.