As a hypothetical one-stop site for e-business, Oz serves as an online Classified section and more. Services include matching companies through their system of e-experts and providing the means by which these businesses can communicate effectively; ultimately, Oz facilitates the e-relationship.
The logo I designed for Oz reveals their dynamic nature and ability to find the e-diamond in the cyber-rough. The variations which create the virtual identity are employable throughout the Oz site.
These first two pages from my Oz identity book show the mark and a family of variations.
See my process work here.